Hello, I'm Stefanie. For over two decades, I designed structured interaction inside digital products and ecosystems as a UX systems strategist. Today, I apply that same behavioral systems thinking beyond software into live events, hospitality, and public environments.

What I do

- Behavioral flow
- Operational workflow
- Physical signaling
- Structured participation
- Completion systems

I design systems that guide people through intentional flows - aligning audience behavior, staff operations, and organizational goals.

Who I work with

I collaborate with event organizers, hospitality operators, and partnership teams looking to introduce structured engagement without spectacle or gimmicks.

My background

- 20+ years in UX, product strategy, and cross-functional execution
- Current clients in hospitality, healthcare, local media, nonprofit
- Led design across industries: media, real estate tech, entertainment, and local business
- Built systems that hold up across teams, handoffs, and constraints
- Developed custom frameworks to support real-world momentum, not just theory

Let’s design a strategy that moves with you and audience.
Contact me